Soft power from cultural exports

Publisher GPG uses B&R to boost cooperation between China and the world.

Guangdong Provincial Publishing Group Co Ltd or GPG is highlighting a little known aspect of China's Belt and Road or B&R Initiative - that it is not only about building trade and infrastructure networks to connect countries and regions, but also about helping even culture-related companies to expand into new markets.

GPG publishes and exports more than 8,000 kinds of books and 200 types of e-books and audio-visual products annually. It is now tapping multiple channels to serve the world better in the wake of the B&R Initiative, according to its top executive.